A recent Neilson Report provides the numbers to make clear what was already widely known in the industry. That Millennials (18-34 years old) are not, as is often believed, the primary users of social media and that other target audiences can be successfully reached this way.
In practice the biggest users are those of Generation X (35-49 years) spending about 7 hours/week on social channels – up to 20-25% of their total online time. Millennials use social channels for about an hour less per week with Baby Boomers and older users (50+) now spending about 4 hours a week on social media.
The report also highlights the continuing reduction in internet access via personal computers with the rise of smartphone and tablet browsing. To make sure that you have access to this market ensure that your business has a website that is easy to use on mobile devices, especially as Google search on mobile devices now actively downranks sites that are not mobile-friendly.
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