What’s to learn about business social media?

Surely setting up a social media presence for your business is easy? Just get signed up for Facebook, Instagram Twitter and Co, post some stuff and you’re rolling.

While you might feel comfortable using social media as an individual (or not), some forethought and a plan will useful in marketing your business. Continue reading “What’s to learn about business social media?”

Consensus Thinking

Gaining consensus thinking within an organisation is as important as having well defined company procedures, if business initiatives are to work effectively. This applies to a range of situations such as selecting which brand values to promote in marketing materials or for describing the work flows in different parts of the business. If everyone assumes a different idea about how things should be handled, the resulting messages will be unclear and the results conflicted. Getting consensus thinking on basic concepts is an important first step in achieving clear communication. Continue reading “Consensus Thinking”