Inbound marketing uses a variety of digital marketing techniques to allow a company’s targeted customers to discover its products or services. The concept of inbound marketing is closely linked with permission marketing as they both put the customer, not the seller, into the proactive role. Continue reading “Smarketing for Success”
A recent Neilson Report provides the numbers to make clear what was already widely known in the industry. That Millennials (18-34 years old) are not, as is often believed, the primary users of social media and that other target audiences can be successfully reached this way. Continue reading “Social Media – not just for Millennials”
Surely setting up a social media presence for your business is easy? Just get signed up for Facebook, Instagram Twitter and Co, post some stuff and you’re rolling.
While you might feel comfortable using social media as an individual (or not), some forethought and a plan will useful in marketing your business. Continue reading “What’s to learn about business social media?”
Gaining consensus thinking within an organisation is as important as having well defined company procedures, if business initiatives are to work effectively. This applies to a range of situations such as selecting which brand values to promote in marketing materials or for describing the work flows in different parts of the business. If everyone assumes a different idea about how things should be handled, the resulting messages will be unclear and the results conflicted. Getting consensus thinking on basic concepts is an important first step in achieving clear communication. Continue reading “Consensus Thinking”
Over a drink recently, an ex-national press colleague was bemoaning the tendency of his current staff to negotiate by email. My instant reaction was to be similarly dismayed that a process requiring nuance should be reduced to a few lines of 11point Calibri. Continue reading “Face-to-face Negotiation”