This course will help you decide whether to buy internet advertising for your business, or take an informed look at your current practices if you are already buying advertising. Do you want to learn how to advertise on the internet? Want to know where? How much you should pay? How to calculate performance and return on investment?
The course is customized for your business but will usually concentrate on the use of Google AdWords as this can reach a huge number of your potential customers through advertising on Google’s search engine results pages, Google sites like YouTube and millions of Google advertising partners. It will provide you with an overview of keyword research, campaign optimization and performance tracking. If you would like training in a particular area, for example Facebook advertising, please get in touch.
A typical course will cover:
- An overview of online advertising and Google AdWords
- Understand how internet adverting fits into your existing marketing scheme
- Choosing keywords to target on the search and display networks
- Creating Campaigns, Ad Groups and Ads for search and display advertising
- Using location, time based and demographic targeting to show your adverts to a targetted audience
- Understand and measure the costs and effectiveness of online advertising
Salesnet is a highly-experienced sales and marketing consultancy and training provider. Each of our courses can be customized to your requirements and run either at your location or in a conveniently located training venue. Please contact us to discuss your requirements.